Lagos - Advertising spending in Nigeria surged 37.3% in 2013 buoyed by increased ad outlays from telecom and banking industries, according to figures released by Association of Advertising Agencies of Nigeria (AAAN).
Advertising spending for 2013 totaled N125 billion up from N91.8 billion in 2012, reports BusinessDay
On the total sectoral advertising spend, TV advertising expenditure still dominated in 2013 with N66.3 billion up from N49.399 billion recorded in 2012 .
This was followed by newspapers with N23.5 billion, a 4.38-percent increase from N21.2 billion recorded in the preceding year.
Read more at BusinessDay
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