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Airtel, US firm partnership links subscribers, celebs

28 July 2014, 12:43Henry Ifeanyi

Lagos - Airtel Nigeria has partnered with Kirusa, the United States-based leader in voice messaging and social media mobile apps for emerging markets, to launch a service the firms believe would connect subscribers and their celebrities.

Celebrity Connect enables fans to reach out and connect with their favorite celebrities like ace comedian, AY, Nollywood stars Mike Ezuruonye and Kate Henshaw, actress, amongst others who are using the service to personally engage with their fans.

Chief Commercial Officer, Airtel Nigeria, Maurice Newa, noted that the introduction of Celebrity Connect as a social platform which linked Airtel customers with their favourite celebrities was an indication that the service provider remained committed to offering unique and quality products and services to its new and existing customers in Nigeria.

“At Airtel Nigeria we strive to create exciting experience for our customers through our offerings, that is why we have in our stable an array of innovative products and bespoke services which are unique and entertaining, providing new experiences to millions of our subscribers.
Celebrity Connect is a product tailored to bridge the gap between top celebrities across various sphere of entertainment and their fans that always yearn to hear, feel close and know more about them. This platform therefore adds to the channels through which millions of fans can connect with their celebrities in Nigeria,” he said.

Taranjit Singh Batra, Vice President of Sales at Kirusa said with the growth of social media, celebrities were more online now than ever before.

“However, connecting with them through these platforms is not always easy.
But, with Celebrity Connect, fans not only hear their celebrities’ voice, but also get opportunities to interact and meet with them. All this regardless of the mobile device they carry. I am optimistic Airtel Nigeria customers will relish every moment spent with their favorite stars,”

Celebrity Connect is powered by Kirusa’s Vobolo social media platform.

– CAJ New


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