Lagos - Canadian phone maker, BlackBerry is renewing its efforts trying to grab a share of the booming Nigerian smartphone market, reports The Guardian.
Charles Asinugo, Territory Director, East, West, Central and Southern Africa, Blackberry, said the Nigerian market is crucial in Blackberry’s strategy to advance the profit base by 2016.
He said the company is focusing more on the country because the market is critical to its rebound and return to growth and profitability.
He said part of the company’s strategies to win back the market is focusing more on the lower segment of the market in terms of pricing.
Read more at The Guardian.
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