Lagos - The Dangote Group is the continent’s most valuable brand in the consumer goods sector and one of the top ten brands overall.
This is according to a survey conducted by African Business Magazine.
The publication said this high rating was a measure of the Nigerian companies’ business growth and influence across the continent.
Globacom also featured in the top ten.
Commenting on the recognition of the two brands, the magazine stated that, “What is perhaps a little more surprising is that Dangote, the largest manufacturing conglomerate in West Africa, and Globacom, the Nigeria-based telecommunication provider, are also in the lists. Both brands have managed to win the hearts of the communities in which they operate.”
Explaining its method at arriving at the brands’ ranking the publication stated that study involved a comprehensive research among consumers 18 years and older, living in representative countries in metropolitan sub-Saharan Africa regions to draw up a list of the most admired African and global brands in Africa
Each respondent was asked to mention the five local and global brands they admired.
The survey was established in 2011 and seeks to identify, acknowledge and promote African and global brands that are catalysts for Africa’s growth, reputation and value.
The survey further recognizes African brands which were beginning to challenge or lead global brands in Africa and across various industries including telecommunications.
- CAJ News