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Ecobank drives CBN's cashless policy adoption

27 January 2014, 16:07Henry Ifeanyi

Lagos - Ecobank Transnational Incorporated has unveiled a new promotion to reward customers using its electronic banking products.

According to officials, the promotion would enhance the adoption of the central bank’s ‘cashless policy.’

The bank said it was giving out sedan cars, all-expense paid trip to Brazil and scholarships valued at N300 000 each to lucky users of the e-banking platform.

The offer, according to officials, is part of its efforts aimed at promoting the use of alternative payment channels by customers and also boost the Central Bank of Nigeria (CBN)’s cashlite initiative. The initiative aims to lessen the circulation of hard cash.

Ecobank’s Head of Cards and E-banking, Tunde Kuponiyi, said the promotion would run for three months with monthly draws and a grand finale draw to be held in Lagos, Port Harcourt and Abuja simultaneously.

Kuponiyi disclosed that 15 winners would emerge monthly from the draws while each of them will take home smart phones, television sets, air conditioners, home theatres and power generating sets.

He also revealed that there were instant rewards for customers who activated debit cards.

Kuponiyi explained that the e-banking channels included cash withdrawals from Ecobank’s automated teller machines (ATMs), purchases on Point of Sale (PoS) terminals and internet payments.

He added that other transactions done via the ATM such as interbank transfers and quickteller bills payment among others will be counted as internet payments.

He noted that withdrawals done on other bank’s ATMs would not gain points.

Kuponiyi further explained that customers were expected to accumulate a minimum of 20 points to qualify for the monthly draw, while the grand draw would based on total accumulated points during the course of the promotion.

– CAJ News


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