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Etisalat Nigeria subscriber base soars

24 January 2014, 17:00Henry Ifeanyi

Lagos - Etisalat, the telecommunications operator, Etisalat said its subscriber base has increased to 17 million after it added 2 million more customers to its network in 2013.

Matthew Willsher, Chief Commercial Officer and Acting Chief Executive Officer of Etisalat, disclosed the figures in Lagos.

By that latest figure, Wilsher said Etisalat Nigeria considered itself as one of the most successful late entrant telecom companies globally.

“We have shown an innate ability to turn challenges into opportunities. With this mindset and our focus on quality, innovation and the customer, we have been able to listen, attract, reward, retain and expand our customer base over the last 12 months,” he said.

Wilsher also announced the introduction of three new data bundles namely Flex 4 000, Flex 10 000 and flex 20 000, to its Easyflex bouquet.

He said the reloaded Easyflex offers the cheapest tariffs for voice, SMS and Pay As You Go data, and therefore serves as a ‘one-stop-shop’ for all voice and data needs of high value customers.

Willsher said the company was not only committed to unveiling new products and services, but also offering value and affordable tariffs that are of utmost benefit to its customers.

Explaining the new package, Willsher said, “The new Easyflex now comes with an exciting data bonus. Customers on any of the new bundles will receive 100% bonus when they purchase any data plan from 1.5GB and above, within the next six months. If they activate at any Etisalat Experience Centre, they will receive two complimentary SIM cards, to share the same data plan on other devices like iPads, smartphones and modems.”

There are more than 120 million mobile subscribers in the country with an estimated population of 162 million.

The Nigeria Communication Commission (NCC) in its quarterly report last year noted that Etisalat recorded the most number of ported lines with about 40 percent of subscribers moving to the network.

Rivals include Airtel, Globacom and MTN.

– CAJ News


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