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Etisalat basks in Kalahari Awards glory

20 February 2014, 10:14

Lagos - Etisalat, the local telecommunications company, emerged among the biggest winners at the just-ended fourth Mobile Money Expo.

At the event held at Oriental Hotel, Lagos, Etisalat was awarded two Kalahari Awards for Best Mobile Money Innovation and Best Industry Collaboration in the Mobile Money Space in Nigeria.

Speaking on this recognition, Director, Business Segments at Etisalat Nigeria, Lucas Dada expressed gratitude to the Nigerian market and its subscribers; reiterating that it is as a result of the continued patronage of Nigerians that Etisalat has been able to grow into a major player with a growing subscriber base of over 17 million in five years of operation.

“We are thankful to all our customers and to the organizers of the 4th Mobile Money Expo who have given us the opportunity to become not just a network but a brand to be reckoned with in the telecommunications industry.

"As a company, we are grateful for these awards but we will not rest on our laurels. We will continue to make sure that we push for more cutting-edge innovation and Quality of Service for all our customers,” he said.

The Kalahari Awards are given to organizations that have made significant contributions to the mobile financial sector and are poised to make considerable market impact in the future.

The awards honors the best of the breed across all sectors and segments of mobile financial services covering mobile network operators, financial institutions, independent providers, systems and application providers, regulators, international development agencies, micro finance organizations and individuals in the mobile financial ecosystem in Africa and beyond.

Meanwhile, the two-day event Mobile Money Expo featured papers and discussions on industry relevant issues.

Dada said that Etisalat was investing in financial literacy, reducing barriers to market entry, providing market development, growing activity rates of small merchants and providing merchant payment solutions.

He added that EasyWallet was one of Etisalat's strategies of facilitating financial integration of the SMEs.

Dada further noted that Etisalat EasyWallet, a SIM application solution, provides access to mobile money operators, in line with the Central Bank of Nigeria’s cashless policy.

According to him, Etisalat’s EasyWallet is the first to partner with prominent Nigerian banks and independent Mobile Money Operators including First Bank, GTBank, Stanbic IBTC Bank, Zenith Bank and Pagatech.

– CAJ News

Tags kalahari

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