Abuja - More than 50 local brands have been nominated for awards at the upcoming World Brand Congress (WBC).
WBC 2013, tagged “Sustainable Brands,” will be held between October 21 and October 23 at Taj Lands End in Mumbai, India.
Local representative of WBC, Kofo Olaosebikan, said the 50 local brands that are nominated have been drawn from such sectors as banking, manufacturing, oil and gas.
“We are delighted to announce that Nigeria will be represented at the World Brand Congress 2013 in India. Several Nigerian brands have been nominated for prestigious awards in various categories,” she said.
The nominations follow the WBC commissioning an independent and comprehensive survey of brands in Nigeria in order to identify the most socially responsible brands which have made significant contributions to the socio-economic development of their respective communities. In alignment with the theme of this year’s congress, the WBC also gave premium consideration to sustainability branding and evaluated accordingly.
“Among the brands which scaled the rigorous nomination criteria from Nigeria under different categories include key players in the banking, oil and gas, manufacturing and other sectors of the national economy. The quality and calibre of the nominations is a fitting tribute to the innovative initiatives which have defined the character of Nigerian brands,” said Olaosebikan.
The WBC is a not-for-profit making activity organized to bring together the best brains behind many of the world’s most successful brands.
It is a strategic partnership between the Chief Marketing Officers Council of USA and Asia which together have combined membership strength of over 6 500 members who control more than $350 billion in aggregated annual marketing expenditures.
They run complex, distributed marketing and sales operations worldwide.
– CAJ News