Lagos - MTN Nigeria, the country’s leading mobile network operator, has introduced Smart Number, in an effort to assist local businesses achieve differentiation and competitive edge.
According to officials, the MTN Smart Number service provides businesses with easy-to-remember phone numbers made up of digits and alphabets that uniquely identify the name of the organization, business or product.
The innovative service allows small and medium enterprises as well as large corporates make their phone numbers easy to recall thus increasing their business’ accessibility among customers and prospective clients, which in turn could translate to increased business opportunity.
Babatunde Osho, MTN’s Chief Enterprise Solutions Officer, said the company hoped to provide SMEs and large corporate organizations with a cost effective means to market and create awareness for their businesses, products and services, thereby helping them stand out from competitors with an easily recognizable contact number.
“This service underpins the focus of MTN Business to deliver cutting-edge technology solutions that will make Nigerian businesses more productive, and ultimately more profitable. What makes MTN Smart Number even more compelling is the fact that organizations can link all their existing phone lines, fixed or mobile, to the MTN Smart Number. This means businesses can market just one number and have all their customers and prospects reach them,” Osho explained.
MTN Smart Numbers come in two categories-the Toll Free (0800) and Non-Toll Free numbers (0700).
Toll Free numbers provide an option where the caller calls a business for free and the receiver pays while the Non-Toll Free option requires the caller to make calls at the prevailing network tariff. Both non-toll free numbers and toll-free numbers must consist of a minimum of seven and a maximum of twelve letters (alphabets) after the initial 0700 or 0800.
– CAJ News