Lagos - Plans to transform Nigeria to a cashless economy have received a major boost after MasterCard launched the Priceless Africa campaign in the country.
Monday's launch is part of the global Priceless Cities campaign.
The initiative, launched in Lagos, aims to reward consumers in Nigeria for their loyalty and to enhance their journey towards embracing cashless transactions.
Nigeria will be joining the current 26 MasterCard Priceless destinations across the globe, as consumers get to enjoy the best in travel, attractions, sports, dining, shopping and entertainment.
Officials said through the Priceless Africa campaign, MasterCard aimed to reward consumers who have adopted cashless transactions and were already benefiting from the security and convenience they bring.
The campaign incorporates all MasterCard debit, prepaid and credit card users in Nigeria.
Daniel Monehin, Division President, Sub-Saharan Africa, MasterCard commented, “Nigeria already appreciates the immense benefits that cashless transactions have to offer and the Priceless Africa launch could not have come at a better time, when more and more consumers are adopting electronic payments. As we make strides towards a world beyond cash in Nigeria and across Africa, we create opportunities like these to reward our valued consumers with unrivalled experiences that help them pursue their passions and encourage a continual shift from cash to electronic payments.”
He said the Priceless Africa campaign also aimed to make Nigeria an attractive destination for visitors travelling to the country for business or leisure.
It will also give Nigerian cardholders access to a plethora of experiences and offers in their preferred travel destinations around the world.
“We understand that many international visitors are coming to Nigeria for business and leisure so we want to create a conducive environment to experience all that this great country has to offer. According to the MasterCard Global Destination Cities Index, Lagos was in the top 5 of the most visited cities in Middle East and Africa and registered 2.2 million international overnight visitors in the second quarter of 2013. Nigeria is a strategic country for MasterCard and through the priceless opportunities we create for residents and overseas visitors, we aim to bring out the depth of African warmth and hospitality,” Monehin added.
Tarek Abdelnabi, Vice-President Marketing, Sub-Saharan Africa, MasterCard, said his company was delighted to introduce the Priceless Cities platform to its consumers across the region as an appreciation of their loyalty and engagement.
“We are working closely with our local partners to enhance Nigeria’s reputation as a global destination, by creating unique experiences for residents and tourists. MasterCard places its consumers at the core of all it does; and by making their experiences in Nigeria or around the world unforgettable and priceless, we are doing just that,” said Abdelnabi.
Priceless Africa is part of MasterCard’s Priceless Cities platform, which the technology company initiated in New York City, United States in July 2011. This campaign will be extended to other countries in Africa, with the aim of connecting consumers through Priceless experiences across the continent.
– CAJ News