Lagos - One of Nigeria’s leading marketing communications company, Verdant Zeal Marketing Communications Ltd, has extended its operations within the West African market, reports The Nation.
The company has acquired majority stake-holdings in two marketing communication firms in Ghana and Gambia. The firms are Ghana’s Brands and Products, and Gambia’s Mofix..
The agency bought 60 percent stake in Brands and Products and 70 percent in Mofix, The former Brands and Products and Mofix will now be known as Verdant Zeal Marketing Communications, Ghana and Verdant Zeal Marketing Communications, Gambia.
With this acquisition,Verdant Zeal becomes one of the strongest agencies in the advertising space in West Africa and the first Nigerian indigenous marketing communications firm to buy over and own majority stake in other foreign advertising agencies across the continent.
Read more at The Nation