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Sage Africa sets Lagos base

21 October 2013, 18:12

Lagos - Sage Africa, a leading provider of business and human resource management software to companies in the small to upper mid-market, has expanded to Nigeria.

On Monday, the company announced the opening of an office in Lagos. The newly established office comprises of three product suites: Sage ERP, Sage HR Africa and Sage Pastel Accounting.

“Sage is already an established brand with a strong presence in Africa and establishing another local office, in addition to the successful Kenyan operation, is an important step in our growth strategy and to enhance our global footprint," said Ivan Epstein, Chief Executive Officer of Sage Africa, Australia, Middle East and Asia (AAMEA).

According to Jeremy Waterman, Managing Director of Sage ERP Africa, the African landscape typically comprises of businesses that are no larger than upper mid-market in size as measured by global criteria.

“We have been selling and implementing Accpac (recently rebranded to Sage 300 ERP) into the English speaking parts of Africa for more than 25 years and are currently doing business in more than 20 countries. Traditionally, these companies had to choose between ERP solutions designed and priced for large global enterprises or solutions designed for smaller companies.

The introduction of Sage ERP X3 into Africa provides a perfect fit for these larger mid-tier businesses,” said Waterman.

Sage Pastel Accounting's focus in West Africa is on the small to medium sized (SME) market, through its flagship product Sage Evolution.

To further enhance its African growth strategy, Sage recently launched Sage HR Africa, a joint venture between Sage Pastel Payroll & HR and Sage VIP Payroll & HR.

– CAJ News



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