Lagos - Sage Africa, a leading provider of business and human
resource management software to companies in the small to upper mid-market, has
expanded to Nigeria.
On Monday, the company announced the opening of an office
in Lagos. The newly established office comprises of three product
suites: Sage ERP, Sage HR Africa and Sage Pastel Accounting.
“Sage is already an established brand with a strong
presence in Africa and establishing another local office, in addition to the
successful Kenyan operation, is an important step in our growth strategy and to
enhance our global footprint," said Ivan Epstein, Chief Executive Officer
of Sage Africa, Australia, Middle East and Asia (AAMEA).
According to Jeremy Waterman, Managing Director of Sage
ERP Africa, the African landscape typically comprises of businesses that are no
larger than upper mid-market in size as measured by global criteria.
“We have been selling and implementing Accpac (recently
rebranded to Sage 300 ERP) into the English speaking parts of Africa for
more than 25 years and are currently doing business in more than 20 countries.
Traditionally, these companies had to choose between ERP solutions designed and
priced for large global enterprises or solutions designed for smaller companies.
The introduction of Sage ERP X3 into Africa provides a
perfect fit for these larger mid-tier businesses,” said Waterman.
Sage Pastel Accounting's focus in West Africa is on the
small to medium sized (SME) market, through its flagship product Sage
To further enhance its African growth strategy, Sage
recently launched Sage HR Africa, a joint venture between Sage Pastel Payroll
& HR and Sage VIP Payroll & HR.
– CAJ News