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Tour operators urged to attract tourists from Europe

25 September 2013, 14:31

Lagos -  A Thailand-based tour operator, Paul Schoenholtz, on Wednesday urged Nigerian tour operators to repackage the national cultural heritage to attract more tourists from Europe.

Schoenholtz told the News Agency of Nigeria (NAN) in a telephone interview in Lagos that Nigeria had a huge tourism potential that could be exhibited to woo many European tourists.

"Packaging tour that will bring the cultural heritage of Nigeria to limelight will attract and inspire Europeans to the country,’’ he said.

Schoenholtz said that the country had tremendous tourism products like naturally beautiful landscape, wildlife and historical places that could attract Europeans to Nigeria.

He said that limited awareness about Nigeria’s tourism products had impeded the growth of the nation's tourism market.

"To be successful, Nigerian travel and tourism industry suppliers need to understand the European trade and consumers.

"Nigerian tour operators need to create the tourism products to meet this demand and be part of an integrated marketing strategy,’’ he said.

Schoenholtz urged Nigerian tour operators to raise awareness of the country’s tourism products to the European market in other to make the country a must-see destination in the World.

He said that with proper awareness, the country would begin to have its fair share of tourists from Europe.



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