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Turkey beauty firms eye local oportunities

25 October 2013, 11:32

Lagos - A number of Turkish cosmetics firms are exploring possibilities of expanding their businesses into the local market.

Representatives of more than 11 such companies are in the country on a special trade mission ahead of high-level business meetings with leading importers and manufacturers of cosmetics in the country.

Such a meeting, where some deals with selected leaders in the Nigerian cosmetics sector are set to be clinched, are scheduled for next week.

Organizers of the business meeting the growing strategic importance of Nigeria as a key emerging market and the increasing reputation of Turkey as a world class manufacturer and a reliable supplier of top quality goods and cosmetics spurred the tour by the Turkish companies.

They said with Nigeria's large population and equally growing cosmetic industry, Nigeria and Turkey were poised for stronger ties and a mutually beneficial trade partnership.

Murat Akyuz, the leader of the Turkish delegation, was confident of Nigeria’s prospects.

“Our special visit here reflects our commitment to Nigeria and our recognition of its importance as a key strategic market. We want to develop long term business relations in Nigeria with our high quality products, and also make it easier for Nigerian cosmetic manufacturers and importers to do business with Turkey,” Akyuz said.

Akyuz said similar business meeting have been organized in countries such as Panama, Mexico, Paraguay and Chile.

He said the companies whose representatives are in Nigeria were among the world's best.

Turkish products, he said, are of high quality.

“They also have the advantage of competitive prices, flexibility in packaging and production as well as having the shortest possible delivery periods,” he said.

The cosmetics industry is one of the sectors experiencing fast development in the European country.

– CAJ News


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