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West Africa holds hospitality market promise

08 October 2013, 16:14

Cape Town - The Akwaaba Travel Market, held in Nigeria at the end of October, is the ideal opportunity to network with existing and new clients and help to showcase the potential growth in the travel industry created by rapid economic development in the region, according to Protea Hospitality Group’s West Africa director Pieter Bekker.

This year the travel market will draw attendance from more than 20 countries, including 12 foreign airlines and leading African hotel chains.  

Bekker said Protea will be using the Akwaaba Travel Market to showcase its new developments in West Africa, as well as introduce travel buyers to its portfolio of 11 hotels.

The Akwaaba Travel Market is the only international travel fair in West Africa and attracts buyers and industry professions from across the continent, as well as the rest of the world.

“Protea Hotel Select Benin City opened earlier this year and another Protea Hotel is under construction in Ikeja, Lagos. That one will open in 2014, followed by Nigeria’s first and arguably most opulent African Pride Hotel, also in Ikeja," said Bekker.
“We also have the Protea Hotel Select Takoradi in Ghana under construction and we are exploring expansion to other countries in the region.”

Bekker said demand for quality hotels is steadily increasing on the back of economic growth in countries such as Nigeria and Ghana.
“Where there are business travellers there will be hotels and we intend to expand in tandem with the economic J-curve that is bringing wealth to a region that has historically offered little more than mineral resources," said Bekker.

"That has changed and many countries in West Africa present exciting hospitality markets.”

- Fin24


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