Lagos - The 960 Music Group has announced a partnership with Ultima Productions, aligning the two companies’ interests in driving digital growth, breaking new music barriers and creating new marketing opportunities for MTN Project Fame winners, reports Nigerian Entertainment Today(NET)
The partnership will initially focus on the A&R, promotion, marketing, distribution and monetization of MTN Project Fame Season 7 winner’s musical content.
It will also provide the winner of MTN Project Fame West Africa the opportunity to gain experience after Project Fame.
Also read:Geoffrey Oji wins Project Fame Season 7
Mark Redguard, CEO of 960 Music Group said that he understands that old formulas don’t work as well as they must in the digital age, and that we have to think differently to build a robust future for the music industry.
He said that collaboration will help both companies thrive in the reality of the African Music Scene and the digital world.
Geoffrey, the latest winner of MTN Project Fame Season 7 will be the first beneficiary of the partnership.
Read more at NET
For the latest on national news, politics, sport, entertainment and more follow us on Twitter and like our Facebook page.