Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Beyoncé, Jay-Z denied Blue Ivy trademark

23 October 2012, 16:33

Los Angeles - Beyoncé Knowles and Jay-Z have lost their attempt to trademark the name of their daughter Blue Ivy.

The couple filed an application with the US Patent and Trademark Office to protect their little one's name days after her birth in January, but the department has sent a suspended letter to the couple stating they have no legal right to keep the moniker just for themselves.

As a result of the ruling, a small wedding-planning company called Blue Ivy Events is allowed to continue to operate under the title, which it has been doing since 2009.

'Welcome' an offer from the couple

But brand owner Veronica Alexander - who filed her own application for fear of going out of business if she was no longer able to use the name - holds no grudges against the couple for attempting to trademark the moniker and admits their efforts have had a positive effect in promoting her organisation.

She told the Boston Herald newspaper: "I can't be frustrated with something I think is going to bring me to produce and define my brand even more, which is financially exciting in itself and intellectually exciting as well. It's like they caused me to create more opportunity for myself."

However, Veronica admitted she would "welcome" an offer from the couple to relinquish her rights to the Blue Ivy name.

Beyoncé and Jay-Z - whose real name is Shawn Carter - were said to be planning to launch a range of baby products and clothes under the name Blue Ivy. 

- BangShowBiz


Read News24’s Comments Policy

Comment on this story
Comments have been closed for this article.

Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...