New York City - Sales of the latest edition in the Call of Duty video game franchise topped $1bn in the first day, the publisher said on Wednesday.
Call of Duty: Ghosts, which went on sale around the world on Tuesday, "has delivered yet another epic thrill ride in the campaign, and what I think is our best multiplayer game yet", said Eric Hirshberg, chief executive of Activision Publishing.
The $1bn figure represented sales to retail store, which may not reflect consumer purchases, according to Activision.
But the company maintained the debut ensures that Call of Duty is "the largest console franchise of this generation".
The debut appeared to eclipse Grand Theft Auto V, which raked in more than a billion dollars in its first three days on the streets in September, according to Take-Two unit Rockstar games.
The latest Call of Duty sequel is set in a desolate United States devastated by a satellite-guided "kinetic" weapon strike on San Diego.
Compatible with smartphones and tablet computers, it promises new missions and extends online capabilities.
Devotees of the decade-old military shooter series queued through the evening to buy Call of Duty: Ghosts, which went on sale just after midnight on Tuesday across the world.
California-based Activision Publishing, which is owned by Activision Blizzard, has released Ghosts for play on PS3, Xbox 360, Nintendo's Wii U and personal computers powered by Windows operating systems.
Versions of the game will later be available to use on new game consoles PS4 or Xbox One.
Videogame makers are in the tricky position of having to wow fans using PlayStation 3 or Xbox 360 consoles as well as create versions that capitalise on new capabilities in next-generation hardware.
A new Call of Duty app will let players use smartphones or tablets to tweak in-game characters or squads, schedule team matches, and share accomplishments using social networks Facebook and Twitter.
Ghosts' features include letting players essentially create their own characters and gear "load-outs" to the extent that entire squads of customised soldiers can been marshalled.