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Censors Board push for proper marketing of movies

19 March 2014, 13:06

Lagos - The National Film and Video Censors Board (NFVCB) on Tuesday urged film marketers to seek relevant knowledge in the production and marketing of movies.

Cornel Agim, the Head of Operations of NFVCB, made the plea in an interview in Abuja.

Agbi said that many film marketers in the movie business were not equipped with the right knowledge of film production and distribution.

He said that some of the film marketers went into marketing of foreign movies without obtaining the relevant information and permission from constituted government authorities.

Agbi said that a lot of local film marketers were ignorant of some of the foreign films coming into the country.

He said that the marketers could go online and get distributors.

"When you negotiate for a right, you go to the Copyright Commission and authenticate it, then come to NFVCB and we give you the licence to sell it," he said.

Agbi expressed concern about the rising trend of unlicensed marketers in the film business.

He said that the unpleasant movies in the market were made possible by the activities of some of the illegal marketers, who evaded the certification process of the NFVCB.

Agbi said film marketers must be licensed for marketing of films, as well as present their movies to the board for proper classification and rating, before finding their way into the market.

"Why not take a licence and do the right thing? Why should you just go and shoot a film and put it into the market? Do you know whether the film is going to cause a riot?  If we don’t check them, it might bring a lot of chaos. So, these films have to come to us for proper censoring and rating.

There are films that are supposed to be shown only in the night but people don’t know. So, our advice is for them (marketers) to do the right thing. If they don’t know how to do it, we will teach them how to do it," he said.

Agbi urged them to get acquainted with the NFVCB for basic information required in film business.


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