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Grammy Award within Nigerian grasp - expert

26 June 2014, 20:06

Lagos - The Managing Director, Silverlyn Productions, Silverlyn Okonkwo, on Thursday in Lagos said that Nigerian artistes could win the prestigious Grammy Award with the current quality of their productions.

She said that with the present level of indigenous artistes’ production and commitment to the music industry, it was an achievable feat.

"For many decades, the thought of a Nigerian artiste winning the Grammy Award has been deemed an improbable dream.But with the current determination of artistes, record labels and also increased investment in the industry, it is not far-fetched to conclude that a Nigerian artiste can win the Grammy Awards before long," she said.

Okonkwo said that in recent times, Nigerian artistes had gained international acknowledgment through collaborations with well established artistes like Mary J. Blige, Akon, Snoop Dog and Kanye West.

"P Square has even been rated as one of Africa’s best artistes who has also made a special appearance on  CNN's Inside Africa ," she said.

Okonkwo said she had no doubts that a Nigerian artiste would bag the coveted award soon because the music industry was growing at an astronomical pace.

" Artistes like Sunday Adeniyi, a.k.a. King Sunny Ade (KSA) and Femi Kuti being nominated several times in the past for the award, are signs that Nigerian artistes will soon win it," she said.

Okonkwo said if Nigerian artistes released more albums internationally, it would give them a better chance of being nominated and possibly win the award.

"An artiste’s album must be released and must be played on American radio stations and be known, especially by the Academy voters, for him or her to get a Grammy nomination.Because if they don’t, they will lack visibility among Americans, who are the voters for the World Music Category,” she said.

Okonkwo said the Grammy was strictly an American Award though they created other categories like Reggae and World Music Categories.

It would still be difficult for most Nigerian artistes to get nominated if they do not enter into a contract with American record labels, he said .

Okonkwo said that South-African group, Ladysmith Black Mambazo and Miriam Makeba had won the Grammy in the past.

Therefore, a Nigerian artiste could win it too if he or she puts in the needed efforts.



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