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Image firm dumps Miss Nigeria brand

12 September 2014, 15:30

Abuja - The Nation’s Premier Beauty Pageant, Miss Nigeria, has lost its image manager, Fruition Consulting, due to new policies and implementations.

Miss Nigeria pageant franchise currently resides with Folio Communications.

A statement by the consulting firm announcing its withdrawal in Lagos, said it opted out of the agreement due to the "change in direction’’ that the brand owners was seeking for the pageant.

"It has been a great experience executing this mandate so far.However, we exit this partnership to enable Folio Communications, implement the new direction for the Miss Nigeria brand as it envisions,’’ it stated.

Miss Nigeria is an annual pageant show which showcases positive attributes of Nigerian women and awards university scholarships.

The winner portrays exemplary qualities and serves as a role model for young women in the country. The pageant is currently organised by Beth Model Management Africa.

The current title holder is a law graduate, Akudo Anyaoha, from Imo.

The defunct Daily Times, was the original owners of the Miss Nigeria franchise, which started as a photo contest in 1957.

Also read:MGBN announces 31 finalists for 2014 beauty pageant

Contestants posted photographs of themselves to the Daily Times headquarters in Lagos where finalists were shortlisted.

Those successful were invited to compete in the live final which at the time did not include a swimsuit competition at the Lagos Island Club.

Also read:Susan Peters set to launch beauty pageant

Grace Oyelude, won the maiden edition of Miss Nigeria, and would later use part of her £200 prize money to travel to England where she studied nursing.


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