Abuja - Pop singer Iyanya Mbuk has amassed over N130 million in endorsements deals in 2013.
He was catapulted to the spotlight following his single "Kukere" after which his career shot into the heights.
In the last one year and half, Iyanya has proven that he can be a hit maker disappointing the initial doubts that critics had raised about him when his 2009 debut album My Story flopped.
Certainly, Iyanya took the lesson of that album and transformed himself into one of the most sought after Nigerian artistes today placing him on the pedestal where corporate organisations would jostle to do business with him.
Only three weeks ago, the pop singer closed a deal reportedly worth N35 million with mobile phone manufacturing company, SOLO Mobile. According to his publicist, Wildflower PR, the deal was iced with a brand new 2014 Toyota Prado SUV.
Earlier in May, the 27-year-old singer was lucky enough to have been included in MTN's swoop of some of the major players in the music industry, becoming one of the company's highest paid brand ambassadors in a N40 million deal.
In addition, when Zinox Technologies Limited, manufacturer of Nigeria's first internationally certified branded computers reportedly made a deal with him paying N56 miliion.
Apart from the occasional engagements, the pop star will begin to appear on billboards and TV commercials preaching the gospel of these brands.
Speaking to Nigerian Entertainment Today, Iyanya's partner Ubi Franklin attributes his success and that of the label to God and hard work.
"All thanks and Glory to God because we are actually living out our dream. We are where we are today because of hardwork and passion for what we do."