Rome - Madonna, still toned at 56 and riding a wave of acclaim for a recent topless photo shoot, was named the face of Versace's spring/summer 2015 collection on Thursday.
Extending a long-standing relationship with the Italian fashion house, the American singer was snapped for the new campaign by photographers Mert Alas and Marcus Piggott.
"Madonna is one of the true icons of Versace," designer Donatella Versace said in a statement.
"I am thrilled to have my friend and the most powerful and directional artist as the face of Versace for Spring 2015," she said.
Decked out in a laser-cut leather dress, Madonna shoots the viewer a smouldering look framed by the flowing blonde locks seen on previous Versace faces, from Lady Gaga to Christina Aguilera.Also Read: 7 most cringeworthy moments in the history of the MTV Video Music Awards
She is starring in the luxury brand's campaigns for the fourth time since 1995, taking over the baton for this season from Lady Gaga.
The Versace deal comes hot on the heels of Madonna's topless appearance in the December edition of Interview magazine which has been greeted with acclaim and interpreted as an act of empowerment for women in their 50s.
However in Malawi, where Madonna was recently appointed a goodwill ambassador and which is home to her adopted two children, some were uncomfortable with the photos.
The southern African nation of 16 million is deeply conservative and religious.
"She needs to tone down her image if she is to represent Malawi," said human rights activist Billy Mayaya.