Lagos - SPONSORED:Multichoice has come a long way in the past years on the platform of their digital satellite Television, DSTV.
In continuing this trend of entertaining, educating and promoting the passions of Africans, DSTV brought the media and public relations community under one roof, to celebrate the outgoing year and share in its latest digital offerings.
Apart from giving journalists, bloggers and PR personalities the opportunities to win prizes, it unveiled its latest app, the DStv Now app and TV channel Mnet Edge.
The gathering tagged 'Africa Trending' marked the end of the year for Multichoice but a new era for innovation on the continent with the first of its kind application that allows DStv users watch channels on the go on their mobile phones, and Mnet Edge which explores the creative edge behind great pictures produced on the continent.
The channel does this through the eyes of the continent’s greatest creators, actors, producers and directors.
It achieves this by showing how content is developed from the talents to the human stories that form the building blocks of the channel.
Through the addition of this channel and the technological addition, Multichoice says it hopes to help keep Africa trending and share the passion of the people who live on this continent to the rest of the world.
Bloggers, journalists and other media buffs at the event were asked to be part of keeping Africa trending by sharing these new innovations online and highlights of the event on Twitter and Facebook.
Through social media shares, the media took part in the beating pulse of the African creative heartbeat and promoting the talents that abound on the continent.
Multichoice listed its channels and other programs like the CNN African Journalist and its #Africa On the Move project, as part of its own way of making Africa trend.
Celebrities in attendance include Wazobia On Air Personality Yaw, and 2014 Big Brother Africa Hotshots participant from Nigeria, Lilian.