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Nigerians express divergent views on impact of Nollywood

28 May 2014, 18:00

Abuja - As the entertainment industry grows in leaps and bounds in the last decade, Nigerians with  the passion for Nollywood films now hold divergent views about its impact on the general society, economy, social and the political class.

Nollywood in particular, has achieved a significant feat (behind India’s Bollywood) in the global film markets, in terms of volume of production.

Therefore, stakeholders in the movie industry on Wednesday in Abuja expressed different shades of opinion on the impact of the industry.

Some of the stakeholders stressed both the pros and cons of Nollywood films in Nigeria.

Kayode Aiyegbusi, Head, Performing Arts Department of Cyprian Ekwensi Centre for Arts and Culture, said that Nollywood films were sending positive and negative messages to the viewers.

According to him, the movie industry is one that can break all kinds of barriers with the different messages in the films such as race, insecurity, and religion, among others.

Aiyegbusi said that the industry had not been doing enough in sending the right messages on issues that affected the society.

Ifeyinwa Omowole, a journalist, described Nollywood as an industry which had gone very far and had achieved success in the branding, re-branding and shaping of Nigeria society.

She gave credence to Nollywood for projecting the Nigerian culture and image both at home and abroad, ranging from language to dressing and food.

Also speaking,  Paul Dung, a student of the University of Abuja, described Nollywood as a medium through which the image of Nigeria was being portrayed.

He said that Nollywood had assisted some people to be gainfully employed.


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