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Nollywood content goes big in South Africa

10 June 2013, 13:02Emeka Adebanji

Abuja - iROKO Partners, Africa’s largest source of Nigerian entertainment, has announced a major strategic development through its entry into the South African DVD market.

The launch is in response to rising demand for even more Nollywood content in South Africa.

The company has launched 10 000 new Nigerian movie DVDs that are currently selling in shops in Johannesburg.

Jason Njoku, founder and chief executive officer, confirmed the move into the South African entertainment industry.

"We bring thousands of movies online to Nollywood lovers around the world. In a short space of time, we were able to connect with the online African community but the majority of Nollywood fans are offline and watch Nollywood on DVDs.

“Access is the immediate challenge for video-on-demand (VOD) companies here. Until Africa comes online, DVDs will continue to be the primary platform to consume content, which is why we have now entered the DVD market,” said Njoku.

Nigeria’s movie industry, colloquially known as ‘Nollywood,’ is one of the largest film industries in the world, producing around 2 000 movies a year.

Almost 50 percent of iROKOtv’s traffic comes from the United Kingdom and United States, as diaspora communities have access to cheap and reliable broadband unlike the vast majority of Africans on the continent.

– CAJ News


Tags nollywood

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