San Francisco - Snoop Dogg is rolling his love for cannabis into a new lifestyle website intended to be an online "encyclopedia" for anything anyone would want to know about pot.
Merryjane.com went live on Monday, featuring a homepage inviting people to apply for early access to a beta version of the platform. The full launch is expected in October.
The rapper described it as an online venue for information, insights, news and business guidance about the marijuana world and it boasts celebrity allies including actor Seth Rogen and singer Miley Cyrus.
"We will be like the encyclopedia to the cannabis world," Snoop Dogg said at the TechCrunch Disrupt conference in San Francisco.
Merry Jane, which will be ad-supported, will try to connect legal shops and customers, according to a promotional video shown at the conference.
"I enjoy it for medical reasons," Snoop Dogg responded when asked why pot was such a passion for him and so deeply tied to his persona as an entertainer.
"It is a peace situation for me. Every time I have been around it, I have seen beautiful things happen. I've seen people manifest love, peace and harmony."
The rapper-turned-startup-investor predicted that marijuana would be legal in California and 20 other US states in two years.