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Sound Sultan promotes technological revolution in Nigerian entertainment

30 April 2014, 15:04

Lagos - Musician, Sound Sultan, on Tuesday called for a radical technological repositioning of the entertainment industry in the nation.

The musician said in an interview in Lagos, that such a step would bring the industry at par with what obtained in Europe and the Americas.

Sultan said that the issue of piracy currently pervading the industry must be frontally addressed before any meaningful advancement could be made.

He wondered why musicians would have to be at the mercy of unscrupulous marketers to have their works distributed.

"Eventually, a complete album with about 20 songs that took about two years to make would be sold for N40, less than the N200 price of an original empty CD,'' he said.

Sultan suggested that a virtual structure created online to mimic physical entertainment product, should be made available to augment the process, just like what obtained elsewhere.

He added that the software could be produced for the Alaba, Idumota, and Upper Iweka market in Onitsha, would to an extent solve the problem.

"Also, when laws that protect and regulate intellectual property distribution are made and enforced, distribution of songs, books and video could yield proper profit if channelled through the virtual structure,” he added.

The musician said that he looked forward to the day when app-enabling songwriters would sell their songs with ease, and become the medium for budding artists to thrive.


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