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US support for historic Hausa multi-media platform

15 October 2014, 07:01Okoro Chinedu

Lagos - The United States Department of State expressed its support of a recently-launched Hausa-language multi-media platform which includes a free-to-air satellite TV channel designed to serve northern Nigeria.

The region is beset by terror which the Boko Haram sect is perpetrating.

“The channel highlights the rich cultural diversity of northern Nigeria while offering programming with themes that reject political violence and violent extremism. It also includes programming intended to meet the needs of mothers with young children. One show highlights as role models women who have overcome obstacles and now own their own businesses or have obtained higher education. The objective is to show that any girl can grow up to be a strong contributor to her society,” the US Department of State said in a statement.

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Recently, in a first for international broadcasters, a leading British broadcaster launched television programming in Hausa, the local dialect.

TV news bulletins, which are ten-minutes-long, are streamed live on the website of the broadcaster from Monday to Friday.

The programme is also broadcast live by a West African satellite TV channel.

The programme reaches about 20 million viewers.

– CAJ News

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