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Video director begins rap talent search

01 July 2014, 12:51

Lagos - Arrangements are in top gear by a video director, GINI (Abbey Olayinka), for the commencement of a reality rap TV show in Lagos to be called Rep Your Hood (RYH).

GINI said on Monday that he had already started recording some scenes for the show for possible airing in September.

According to him, in every episode of the show, the RYH crew would visit a Nigerian rapper in his neighbourhood anywhere in the world and viewers would then get to meet the artist in his natural environment.

"Each featured artiste will get a chance to showcase his or her rap skills by freestyling to a pre-selected soundtrack," he said.

GINI said the rules of the search included that artists must not use any swear words, must not abuse other contestants or their areas and must mention their area in their lyrics.

"They can mention other celebrities positively in their lyrics, enter as individuals or as a group, must have twitter accounts and Rap verses must not exceed 16 bars," he explained.

GINI advised all participants to choose a popular instrumental to rap to and send an email to a provided address to indicate their interest to be on the show.

"RYH is a music platform aimed to showcase Nigerian Rap artistes and expose true-born stars in hip-hop music.Rap music is an art form that originated from Africa and many Nigerians have excelled in the art locally and internationally.Artistes such as Nas, Dagrin, Wale, MI, Tyler the Creator, Chamillionaire, Olamide and Tinie Tempah have set an impressive standard for many to follow." he said.

GINI is a well-respected name in the Nigerian entertainment industry and among his works is the video for late rapper Dagrin’s hit song, 'Pon Pon Pon'.


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