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‘Fifty’ grosses over N400 million

24 March 2016, 19:01

Lagos - ‘Fifty’ the much talked about movie from EbonyLife Films, will this week close its  four month cinema run in Nigeria, reports Pulse.ng

The story of a pivotal week in the lives of four successful African Women in 21st century Lagos,  is estimated to have  grossed over ?400 million from diffrent revenue streams.

In partnership with Film One Distribution, "Fifty" made nearly ?100 million through Box Office takings alone. 

Premiere Sponsorship/ Partnerships; Private screenings; a first-of-its-kind deal with Internet streaming provider, Netflix; In-flight Entertainment deals and Video-on-Demand (VOD) are amongst the other revenue streams.

The Biyi Bandele film has enjoyed rave reviews and international acclaim since it was first screened at The BFI London Film Festival 2015 including BBC, CNN, Vogue, and Essence and other national online and print titles.

The success of the movie has spawned a television series, the movie executives announced that they will extend the movie’s success onto the small screen.

The TV show will continue the premise that the movie set up – a week in the lives of four African Women approaching the golden age of ‘Fifty’.

The movie "Fifty" stars Omoni Oboli, Ireti Doyle, Dakore Egbuson, Nse Ikpe-Etim, Emmnuel Ikubese and Kemi Lala Akindoju.

Executive produced by MO Abudu,  the film was  directed by Biyi Bandele, " and  produced by Tope Oshin Ogun.

EbonyLife Films will release its second feature title ‘The Wedding Party” in December 2016.

Read more at Pulse.ng

- News24

Tags nollywood

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