Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Hello: Adele's '25' will give industry much-needed boom

19 November 2015, 20:24

New York - Hello, it's Adele, and she's going to give the music industry a much-needed boost this year with "25."

The singer's hotly anticipated album is projected to sell over a million units in its debut week after it is released Friday, helping the ailing record business in the final quarter of the year.

Also read: Sia video features child karate master with Olympic dreams

"So far the fourth quarter numbers have been pretty tough," said David Bakula, Nielsen Entertainment's senior vice president of industry insights.

Bakula noted that Taylor Swift's "1989," which was released last October and sold more than 3 million albums in roughly two months last year, helped 2014 close on a strong note.

"We're down about 20 percent year-over-year because we are going up against that Taylor Swift record with nothing at this point, but once the Adele record comes out, I don't think there's anybody that doesn't doubt that this thing can sell very comparably, if not a little better on a week-over-week basis than Taylor Swift did last year," he said.

Some insiders are predicting "25" will sell 1.5 million units in its first week. And the album will easily become the top-selling release of 2015 (so far that title goes to "1989," which has sold 1.7 million units this year, and overall has moved 5.4 million albums).

"25" is the follow-up to 2011's "21," which has sold 11.23 million albums in the United States. As the anticipation builds for Adele's new album, "21" and the singer's 2008's debut, "19," are currently No. 24 and 66 on Billboard's 200 albums chart, respectively.

In just three weeks, the single "Hello" has sold 2.2 million tracks.

"Her manager played me a couple songs and it's very exciting to hear something of that quality doing that well. And at the same time, it's concerning that there aren't many more things of that quality," Apple Music executive Jimmy Iovine said in an interview. "She came in and did something pure, simple and just plain ole great, and that works. There's a lot of great artists in the world right now, but she set the bar as far as quality and commerciality."

Iovine added that part of Adele's success is because her sound is unique among those heavily played on the radio.

"A lot of people conform their records to fit a radio format because they're afraid they won't get played. This girl came in and just said, 'I'm doing something great,'" he said.

It's as if there isn't a format Adele doesn't qualify for: She appeals to those millions and millions of fans who have bought Susan Boyle and Michael Buble albums, but she also shares the same fans as Kanye West, One Direction and the Black Keys. And her songs have appeared on just about every Billboard chart, from adult contemporary to R&B to dance. She hasn't sung in Spanish, but she's appeared on the Latin pop charts.

Nielsen's Bakula says "25" will get atypical music fans to stores and online to buy music, driving sales for Adele's albums and others.

"This is bringing people out that don't typically buy music, and when you put that in the fourth quarter, a gift giving time ... I think you're just going to multiply (album sales)," he said.

- AP


Ice Prince to release a movie in 2017

27 October 2016, 21:08

Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...