London - The biggest digital distributor of Nollywood films, iRoko has created a new channel in the U.K.
Damilare Ogunmowo, the Public Relations Officer of Quadrant Company, a public relations outfit made the disclosure in a statement on Monday in Lagos.
The statement said that The CNN Marketplace Africa organized a program in London to celebrate the launch and meeting of actors and filmmakers in Nigeria’s film industry in the U.K.
It said that Jason Njoku, the owner of iRoko Cable TV, Africa’s largest distributor of Nigerian movies, noted that “There are billions of black Africans in the world. I think we have not even gone as far as we would love to go on this journey to actually connect with those black communities. First and foremost, it is about grabbing people’s attention and making them to fall in love with the channel.Making sure the stories resonate, making sure we are grounded in the reality of a lot of people,’’
“A lot of people are suffering, so, it is about bringing inspirational stories to make people feel good about themselves.Give people that confidence that you know that we are black, our lives matter, and we can really push forward and do some amazing things.It is my hope that Nigeria film industry could eventually become a success in the global economy,’’ the statement quoted Njoka as saying.
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It also said that his wife, Mary founded Rok Studios, a division of iRoko, in 2013 and helped to launch the Nollywood Movies channel on British Television.
“Mrs Njoku outlined the scale of the Nollywood Movies channel which is being produced both in London and Lagos. As of today, we have over 150 movies which are produced in-house with our partners, and we have over 12 TV series. So, basically, 80 per cent are produced in-house,’’ it said.
The Nollywood industry is estimated to generate 600 million dollars with the expansion to U.K. and will be the second largest movie industry by volume after Bollywood.