Lagos - Sony Music Entertainment on Tuesday announced it is expanding its operational presence across Africa as part of a long-term strategy to open offices in a number of key markets in the region.
The company has opened an office in Lagos, Nigeria to serve as the new hub of its on-the-ground operations in West Africa, and has named music business entrepreneur Michael Ugwu General Manager for the West African region.
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It also recently began the process of registering to do business in Nairobi, Kenya, which will anchor the Sony Music's physical operations in East Africa.
In connection with the opening of operations in Lagos, Sony Music recently signed Nigerian superstar Davido to a worldwide deal.
Sony Music has long had offices in South Africa, in both Johannesburg and Cape Town.