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'The music industry is difficult for upcoming artists'

20 October 2016, 15:09

Lagos - Femi Adeniran, a music promoter, on Thursday expressed his frustration at the difficulties being experienced by upcoming musicians in the promotion and marketing of their brand.

Adeniran said in Lagos that the cost of promoting songs have become very expensive and largely unaffordable for budding musicians.

According to him, the industry is slowly losing its finest because of the prevailing situation in the entertainment industry.

He stressed that the cost of promoting a single song on radio and television, was far more expensive than the production cost of an album.

“There are lots of brilliant musicians and lyricists who litter the streets, because they find it difficult to raise the resources to promote their songs.

“It beats my imagination why it is almost cheaper to produce 10 songs than promote and market just one song before it goes viral,” he said.

Adeniran said that the structure used for playing songs abroad, was more to the advantage of the artistes since it allowed them to recoup funds spent on production.



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