Lagos - Singer Tiwa Savage has come out to express the need for the music industry to have professionals that would be handling music promotion for artists, reports Pulse.ng
The singer and mum who was one of the entertainment icons to attend the fourth edition of the Nigerian Entertainment Conference held at the Landmark Event Centre, Lagos decried the lack of professional music promoters in the Nigerian music industry.
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The Mavin singer was part of a 7-man panel speaking during “Entertainment Industry As Last Hope of Africa’s Largest Economy”, where she spoke on the challenges Nigerian artistes face in promoting their music.
She spoke about how as an artiste she had to stay in the good books of OAPs and DJs to ensure that they play her songs.
Tiwa cited examples of music promoters in the UK which are called ‘music pluggers’ who help artistes plug their songs on radio and also ensure the songs are in constant rotation.
Read more at Pulse.ng