Are you struggling to get past 30 Instagram followers, which (and don’t be shy to admit it) mainly consist of your close family and friends? Unless you are a celeb, it’s quite complex to build up a popular Instagram account with thousands of followers.
Here are a few tricks to try:
1. Stick to a theme
Successful Instagram accounts have a particular theme. If you’re passionate about food or fashion, post images that pertain to that specific niche.
It depends on the follower, but having a theme will make your profile look neater, sleeker and much more pretty. The bio of your Instagram account is important, as it is seen as a first impression or introduction to your photography.
2. Don’t be boring
The worst thing to do is post unheartable, boring images.
You should instinctively know which image will fetch more likes. Sometimes, finding that Instagrammable image needs a few clicks of the camera, but it will be all worth it in the end. Whenever you’re about to post an image, ask yourself this question: Would I have liked it? If your answer is no, don't post.
3. Post regularly
Post new content daily, whether it’s once or twice a day. It’s vital to let your followers know when to expect the next image as a certain rhythm needs to be established.
4. Hashtags are everything
Make your images more relevant and get attention by hashtagging your post. According to the Huffington Post, selfies with the hashtag #nofilter, get 10% more likes than an average selfie.
The trick is to try and think of interesting hashtags and not to be too obvious, but don’t be too creative and have no one search for the hashtag either. Although they might bring likes, hashtagging too much may lead to spam comments on your feed, which can end up irritating your followers. #justsaying
5. Keep up with the times
Find out what gets people to double tap. Staying relevant is important and that’s where finding your account’s niche is crucial.
6. Share your images on other platforms
Link your Instagram profile and images on other platforms, such as Facebook and Twitter. By doing this, you gain more followers in your developing network base. Also try to promote your Instagram via your email signature, your blog and maybe even on your business card.
7. Interact with others
Do this by liking and commenting on other Instagram posts, whether you are paying them a compliment or replying to their statement. Doing this will get the user to click on your profile (let’s be honest, we all do that) and it might result in them following you. Instagram is a social network and its purpose is to connect and converse - not only to brag about what you ate for lunch.
8. Be different
As cliché as it may sound – be unique and be you.