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The lucrative business of fashion

13 July 2012, 14:28

If you had a few minutes to spend lazing out around Wuse market in the early hours of any weekday, you could feed your eyes a bit, (though I strongly advise you don’t get carried away) and come to agree with me, that the fashion business has surreptitiously eroded our culture of decency.

You may consider that I am referring to the business of trade, i.e. buying and selling of dresses, clothing line, etc. Not quite. I speak of the end point of the fashion business, for production isn’t complete until it gets to the consumer.

I refer to the business of improvised dress styles which expose the sacred parts of the body encoded in the words fashion and style.

These dresses emphasize, display or expose certain sensitive body parts which, I deduce, is meant to be seen and appreciated by prospective buyers. It is body marketing encapsuled in fashion.

A trader who must sell his goods or services must advertise it. His benchmark is to make his goods or service conspicuous and attractive enough to induce the desire to purchase from the buyer. It is therefore no doubt that fashion has fortified a certain class of people with an effective tool for body marketing, referring it to "what is in vogue", "packaging". You could even hear pastors say it. Whether the pastor is being misinterpreted or the congregation is being misinformed, that’s for you to decide.

On one side, I feel sorry for when I observe the pains and struggles it takes to put finishing touches to make-up from the crown of the head. The artificial hair strewn with threads to the point that it strains the scalp causing a lot of discomfort. The the feet adorned with skyscraper heels which send cold shivers down my spine as they toddle along. I expect the ankles to twist at any moment. Most times, a question burgles my mind: Why?

While standing by the entrance to the market to gain a command of my view, I observed the stream of ladies passing by. Most adorned in all sorts of imprudent dressing, either stretchy and/or elastic thereby emphasizing some parts or it completely exposes them.

Obviously, what the eyes see, the heart likes and desires.

Is fashion the bane of modesty in our society or a blessing?

Your conclusion is a function of your mindset.

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