Lagos - The Advertisers Practitioners Council of Nigeria (APCON) pledged to tighten regulations on all forms of advertising carried out through the internet amid several online advertisements that the organization said failed to meet the industry standards.
APCON Chairman, Lolu Akinwumi, said the move had become necessary as the council had discovered that some of the online advertisement “directly affected the sensibility of the Nigerian online community” and would henceforth be regulated.
He said owing to the “unique” challenges that online advertising posed, APCON would partner with technology firm, Google, and other online classified advert operators in the country to strengthen regulation and protect consumers.
“Regulating all advertising contents has always been and will continue to be APCON’s core duty. We have the Advertising Standard Panel (ASP) which, under the law, has the power and the responsibility to vet all advertising materials in all media including the internet for the Nigerian market,” he said.
Akinwumi admitted to the challenges around regulating online advertisements but was confident the council would overcome these.
“There are obvious challenges because the monitoring of the internet is something that poses its own problems. But having said that, the council of APCON is working with Google and the other online advert operators to ensure that there is enough control on the content that goes out of the websites of all the big organizations,” he said.
APCON is the main regulatory body charged with the responsibility of regulating and controlling advertising practice in Nigeria.
It was is established through the Advertising Practitioners (Registration Etc,) Act, CAP A7, 2004.
– CAJ News