Lagos - The Beauty Africa Exhibition and Conference
scheduled for next month in Lagos is set to provide a strategic platform to
establish successful partnerships in the beauty industry within Nigeria and
In its second year, the event will be held from October
7-9 at the Eko International Convention and Exhibition Centre.
According to Oluseyi Yerokun, Head of Deal Strategy
division at PwC Nigeria, the beauty industry has grown in line with consumer
spending growth in Nigeria.
It is currently increasing at approximately 9 percent.
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"There are market opportunities in the Nigerian
beauty industry, and great potential for international companies to develop and
build their brands,” Yerokun said.
Beauty Africa will host a three day conference offering a
mix of educational skills training master classes, alongside a series of high
quality workshops designed to assist in building the African industrial
capacity in the beauty sector, as well as demonstrating how to take the
marketing of consumer brands to new levels.
The Nigerian beauty industry evolved significantly over
the past years. Growth in the industry is driving beauty companies to invest in
research and development to come up with products specific to Africa’s hair and
- CAJ News