Lagos - The introduction of the eargerly-anticipated range of iPhone smartphones into the local market have been marked by a glitzy ceremony at the Eko Hotel and Suites, Victoria Island in Lagos.
The iParty, brainchild of Etisalat Nigeria, launched the latest generation of smartest phones to hit the global market, iPhone 6 and iPhone 6 Plus.
Etisalat’s launch of the gadgets comprised a two-day exhibition of the new devices, as well as an iParty to celebrate the partnership between the two premium global brands.
According to the Chief Executive officer of Etisalat Nigeria, Matthew Willsher, the partnership between Apple and Etisalat is part of demonstration of the company’s commitment to providing its customers with world class telecommunication services.
“Etisalat is proud to partner with Apple on the iPhone 6 as it is the newest and most innovative mobile phone to hit the market," he said.
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He said the partnership with Apple was a perfect match of two premium innovative giants and we are extremely delighted because it acknowledged Etisalat’s sustained investment in network infrastructure and capacity to ensure consistent quality of service.
"Therefore, it is with great pleasure the Etisalat consistently brings innovative products and services to our esteemed customers” Willsher said.
He iterated that the quality of the Etisalat network and its offerings would optimize user experience on the iPhone 6 and iPhone 6 plus; and is available nationwide at all Etisalat Experience Centres," he added.
Commercial Director of Core Group Africa, Matthew Grose, described the partnership between Etisalat and Apple as an historic one in Nigeria as well as Africa.
“Apple is extremely selective about whom it partners with for such high profile smart devices; and we are extremely glad to partner with Etisalat Nigeria on the iPhone 6 and iPhone 6 Plus exhibition and official launch," said Grose.
"As a premium mobile brand, our aim was to partner with a premium telecommunications operator to ensure that our customers get the very best and we have achieved that with Etisalat,” he added.
Six lucky individuals also walked away with a new iPhone 6 courtesy of Etisalat.
- CAJ News