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Lagos plans biggest signage expo

24 June 2014, 20:38

Lagos - The Lagos State Signage and Advertisement Agency (LASAA) has unveiled plans to host what is believed to be Africa’s biggest Signage and Billboard exhibition.

The event, which begins on Wednesday at the Eko Hotel Convention Centre, Victoria Island will feature over 200 exhibitors and conference participants from Europe, Asia, America and Africa.

Organisers of the event said over 4 000 visitors are expected to attend the exhibition.

Participants from Holland, Belgium, China France, United Kingdom, Dubai, South Africa Kenya, Uganda, and other neighbouring African states had started arriving for the three-day event.

Managing Director of LASAA, George Noah, said the conference and exhibition would offer signage and billboard owners a platform to display their creative innovations to the world.

He noted that the Nigerian exhibitors and delegates would have the added advantage of participation on home turf, in what is expected to become an annual event on the outdoor industry calendar in Lagos State.

According to him, the maiden edition is geared towards creating a convergence of stakeholders within the out-of-home advertising industry and would focus on trends, best practices, innovations and challenges within the Nigerian and African contexts.

“As at the last count, all the prospective international speakers for the conference are already in the country alongside their counterparts from within the country. The objective is to provide a veritable platform for the growth and development of signage and outdoor advertising in Lagos State, Nigeria and Africa. The event is expected to attract from within and outside the country,  industry regulators, consultants, designers,  researchers, brand managers, media buying agencies, event companies,  suppliers, manufacturers, exhibitors in the signage, digital signage, retail signage solutions, outdoor media as well as screen and digital printing industries,” he said.

He added, “Hopes are riding high for the exhibition, which is expected to take Nigeria’s blooming outdoor industry to new heights. Similar exhibitions in cities like London and Milan are reported to generate billions of dollars of sales for exhibitors serving the printing, signage and outdoor advertising industries. Many international stakeholders are already signed up for the inaugural edition, thereby offering a world class showcase for those who participate. LASAA is set to put the city of Lagos on yet another global stand economically and otherwise. The exhibition will provide for the comparison of creative inventions in signage and billboards via [set] parameters, with eventual winners emerging.”

Noah said the objective of the event was to create an enabling environment that would help all players in the sector to grow their business and to keep abreast with new innovations from across the globe as visitors and participants were expected to discover the latest developments in equipment, software, signage and outdoor materials, systems, fittings and fixtures.

– CAJ News

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