Lagos - The Nigerian Institute of Public Relations (NIPR) said it planned to rid the organisation of bogus professionals to preserve the integrity of the profession.
Speaking at the induction ceremony of over 100 new entrants in Lagos, NIPR President, Dr Rotimi Oladele, said the exercise had become necessary on account of soaring number of untrained individuals – a majority of them in some highly visible establishments – who styled and parade themselves as public relations officers.
Oladele said that the planned exercise would be thorough so as to meet the desired effect of having the reputation of the NIPR intact.
“We are no longer going to have quacks in the profession of public relations. Our advice for untrained individuals, who pose as public relations officers is that we are running out of patience and we can no longer tolerate their presence in our midst,” he said.
Oladele offered that individuals, who were untrained, but employed as public relation officers, should enroll for the professional public relations course run by the NIPR.
The basic NIPR course forms part of a required education, which transits to international, business and industrial exposures.
He maintained the importance of professional training and certification.
Oladele proposed employers or institutions in need of public relations personnel to seek the help of the NIPR or tap the expertise of an NIPR certified individual.
Meanwhile, he pointed out that some members of the NIPR were top decision-makers or captains of multi-national corporations, government security outfits and information agencies.
Some others, he said, had served as state commissioners for information, and others currently occupied such strategic positions.
"This is a clear indication that the profile of the NIPR is getting quite cheerful. It contrasts, distinctly, with what used to be the case, some three decades ago, when the highest position an NIPR product could rise to was principal manager.”
- CAJ News
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