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Local dolls outselling Barbie in Nigeria

03 February 2015, 19:55

Lagos – The ‘Queens of Africa’ range of dolls which represent a more diverse and traditional African look has become more successful in the country than the world-famous Barbie range, ELLE reports.

Taofick Okoya, 43, was looking for a doll that looked like his niece in order to give it to her as a gift when he saw the gap in the market for dolls that resembled a more realistic image of African women and the ways that they dress. He created the dolls over the next couple of years and campaigned about the importance of dolls that arte in the African likeness.

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The dolls represent different tribes – Igbo, Yoruba or Hausa – and they are priced between N500 and N3 500. Feedback from the dolls (which ship overseas as well) has been extremely positive with customers lauding the fact that they can now buy toys that looks like them and thereby promote a healthier self image for young girls.

Okoya has said that he hopes to go global with the product next, and then release music and TV series with positive and encouraging messages.

Read more at ELLE

- News24

Tags business toys

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