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Mobile telco funds Christians’ pilgrimage to Israel

27 May 2015, 09:16Okoro Chinedu

Lagos - Some 20 local Christian mobile subscribers have attended an all-expense paid trip to Jerusalem, Israel for this year’s pilgrimage.

The sponsorship is a brainchild of MTN Nigeria as part of its continuous effort in uplifting the spiritual life of its subscribers and ensuring they become better in their Christian faith, the firm said.

The financial support is in appreciation of the life-enriching Christian Value Added Services (VAS) the clients are subscribed to.

The pilgrims, who have departed the Murtala Mohammed International Airport, Lagos, will be spending more than a week in the biblical holy land.

Senior Manager: Segment, at MTN, Saidat Lawal-Mohammed, admonished the pilgrims to remember Nigeria in their prayers as they embark on this journey, due to the challenges facing the nation at this time in its history.

Speaking on the electronic selection process of the customers, she explained that subscribers were selected, based on the Christian VAS the winners subscribed to.

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“The selection was based on the daily devotionals, Bible quotes, sermons, songs, prayers, hymns, religious callertunez and other spiritually uplifting and faith enriching content, they subscribed to. The lucky winners were therefore selected through a draw.”

“This is one of the ways we decided to reward our Christian subscribers for their adoption of our Christian VAS. Every subscriber is important to us and we must show appreciation. We will keep going the extra mile to show just how much we care,” she said.

Corroborating Lawal-Mohammed’s view, the Chief Marketing Officer, MTN Nigeria, Bayo Adekanmbi explained that the strategic focus for this initiative is to show support to MTN Christian subscribers.

“We are committed to the total well-being of our customers as we strive to make their lives brighter through our propositions, products and VAS. This is one of such initiatives aimed at uplifting and encouraging our subscribers to get closer to God. Through our bold new digital VAS, we will keep them connected to their Maker on a daily basis.”

He went further to state that the company will continue to provide exciting innovative initiatives geared at enhancing its customers’ whole new digital experience, while encouraging them to be better in their various fields of human endeavour.

- CAJ News


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