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New campaign to end mum-to-baby HIV spread

09 December 2014, 21:33

Lagos-  A leading beverage maker and global health group have invited Nigerians to join efforts to help end mother-to-child transmission of HIV.

"Share the sound of an AIDS free generation”, the global campaign, is the brainchild of the Coca-Cola Company and (RED).

The campaign shares a message of hope and unity to empower today’s youth to understand that they can be the generation to end the AIDS pandemic.

Award winning hip-hop artiste, Wyclef Jean, recorded a song titled “Divine Sorrow” for the (RED) campaign together with various Coke Studio Africa artistes, including Chidinma from Nigeria.

Coca-Cola and (RED) have partnered with MTN Nigeria, the largest mobile telecommunications operator in Nigeria to make the song available for subscription.

Also read: No Nigerian child should be born with HIV - Jonathan

Proceeds from the song, now available for download as ringtone on the MTN network, will go to the Global Fund to fight AIDS, Tuberculosis and Malaria, and also to finance grants which provide HIV prevention, testing, counseling, treatment and care.

“We want to use the instrument of music and its strong connection with the youth to reinforce the message that it is in the hands of this generation to stop the spread of HIV/AIDS,” said Patricia Jemibewon, Marketing Director at Coca-Cola Nigeria.

The initiative comes days after commemorations of World AIDS Day with the theme “Getting to Zero” and a focus on achieving zero infection, zero discrimination and zero AIDS-related deaths.

According to Joint United Nations Programme on HIV and AIDS (UNAIDS), 650 babies are born with HIV every day, yet life-saving medication exists and costs as little as $.40 a day.

That same medication can reduce the risk of an HIV-positive woman passing-on the virus to her baby by up to 95 percent.

- CAJ News


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