Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.


Nigerian teens given billion reasons to believe

12 June 2015, 17:05Okoro Chinedu

Lagos - A new campaign aimed at inspiring optimism among Nigeria’s young people has been launched.

Billion Reasons to Believe, the brainchild of beverage firm Coca-Cola, challenges local youth to believe in themselves and achieve their dreams.

Officials said the campaign seeks to fulfill Coca-Cola’s corporate mission to inspire optimism and happiness and to make a difference in the communities where it operates.

It will achieve this by motivating young persons, particularly teenagers, to aspire and reach for their dreams with an ‘I-can-do-spirit’ through learning about the inspiring stories of other Nigerians who achieved success despite the odds.

Also Read: Ministry empowers 2 200 youths in Niger Delta

Patricia Jemibewon, Marketing Director at Coca-Cola Nigeria Limited, expressed the company’s belief in the potential and creative ingenuity of local teenagers.

According to Jemibewon, teenagers represent about 43 percent of the population in Nigeria.

Thus, she said, society needs to help them build self-confidence.

“This campaign is about the everyday Nigerian and they feature prominently in all our adverts on traditional and digital media. We have inspiring stories of people like Aisha Tunmisa who is a fashion entrepreneur while still in medical school as well as IK Ogbonna, a fast rising actor, despite speech difficulty and other challenges,” Jemibewon said.

The Billion Reasons to Believe campaign is the latest among several initiatives, such as, Coke Studio and Copa Coca-Cola.

- CAJ News


Read News24’s Comments Policy

Comment on this story
1 comment
Comments have been closed for this article.

Read more from our Users

Nigeria @ 56: Words to my green f...

A leader’s job is not to dictate, but rather to be respected, admired and be a trustee, of the land we love, with so much potential, a land which should be freer than free. Its still a long way to fufilling our destiny! Read more...

Submitted by
Isaac Asabor263
Recession: An opportunity for Nig...

The recession should be seen as an opportunity for the country’s promotion as long as we all collectively conduct ourselves in a patriotic manner, writes Isaac Asabor.  Read more...

Submitted by
Black and White

We want to imitate the whites in everything because we are ignorant of our inherent originality and content. We spend all our Naira to acquire his inventions because we so oblivious of our natural endowments that we allow him have it for free. Read more...

Submitted by
Nate Nat
Adamawa State University Mubi: A ...

ADSU integrity forum has accused the Sunday Joshua Wugira, a lawyer, of adopting unorthodox tactics by abusing his privilege by attacking the integrity of ADSU Vice Chancellor Dr. Moses Zira Zaruwa, writes a News24 reader. Read more...

Submitted by
Abdulsalam Jubril
My Country Nigeria (Part One)

Poetry by Abdulsalam Jubril.

Submitted by
Abdulsalam Jubril
Recession, dearth in leadership a...

Every leader has the opportunity to become great and making himself immortal in the lives and hearts of people for generations to come. Will Mr. President seize this opportunity?, questions Abdulsalam Jubril. Read more...