Lagos - A new campaign aimed at inspiring optimism among Nigeria’s young people has been launched.
Billion Reasons to Believe, the brainchild of beverage firm Coca-Cola, challenges local youth to believe in themselves and achieve their dreams.
Officials said the campaign seeks to fulfill Coca-Cola’s corporate mission to inspire optimism and happiness and to make a difference in the communities where it operates.
It will achieve this by motivating young persons, particularly teenagers, to aspire and reach for their dreams with an ‘I-can-do-spirit’ through learning about the inspiring stories of other Nigerians who achieved success despite the odds.
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Patricia Jemibewon, Marketing Director at Coca-Cola Nigeria Limited, expressed the company’s belief in the potential and creative ingenuity of local teenagers.
According to Jemibewon, teenagers represent about 43 percent of the population in Nigeria.
Thus, she said, society needs to help them build self-confidence.
“This campaign is about the everyday Nigerian and they feature prominently in all our adverts on traditional and digital media. We have inspiring stories of people like Aisha Tunmisa who is a fashion entrepreneur while still in medical school as well as IK Ogbonna, a fast rising actor, despite speech difficulty and other challenges,” Jemibewon said.
The Billion Reasons to Believe campaign is the latest among several initiatives, such as, Coke Studio and Copa Coca-Cola.
- CAJ News