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Nigerians' major source of information revealed

07 July 2015, 16:00Okoro Chinedu

Lagos - The radio remains the major source of information for Nigerians despite a decline of the use of the medium in recent years.

This is according to findings of a new snap poll, which suggested 62 percent of Nigerians surveyed get their daily information via radio.

According to NOIPolls, the polling firm, this is mostly true for Nigerians in North-West zone (77 percent) and the North-East zone (72 percent).

Television, social media and newspapers follow radio as the major source of information with 49 percent, 37 percent and 30 percent of Nigerians respectively reporting they depend on such media.

Analysis by geo-political zone indicates that the North-West zone (77 percent) and the North-East zone (72 percent) accounted for the largest proportion of respondents who get access to daily news via the radio.

The South-East zone accounted for the highest ratio of respondents who get daily access to news via television (64 percent), social media (42
percent) and newspapers(53 percent), whereas the South-West zone also accounted for the largest proportion of Nigerians who indicated social media (42 percent).

Also Read: NBC urges public to ignore radio Biafra

In addition, more findings by age revealed that Nigerians who access daily information via social media channels are more likely to be within the age-group of 18-25, while Nigerians aged 46-60 years and senior citizens
(61+) are more likely to get their daily information from radio.

More findings from trend analysis revealed a huge decline in the use of radio as a source of information by 24-points, in 2015 from 2013.

“Nevertheless, it still remains the most common source of information in Nigeria,” NOIPolls stated.

“These could be a function of its advantage of cost and reach over television.”

On the other hand, while social media was ranked third as a source of information, there has been tremendous growth in its use with an increase by 14-points from 2013 to 2015.

“This finding therefore buttresses the rising embrace of social media in Nigeria and the  world,” stated NOIpolls.

The firm stated that for instance, findings provided by Social Media Week held in 2013 revealed that over 87 percent of the population of Lagos (21 million), access Facebook from their mobile phones making it the second largest mobile Facebook access in the world.

The current opinion poll was conducted in the week of June 29.  It involved telephone interviews of a random nationwide sample. Previous surveys conducted between 2007 and 2013 were conducted using face-to-face interviews.

- CAJ News

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