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Anammah appointed new Jumia Nigeria CEO

28 December 2015, 13:39Okoro Chinedu

Lagos – Africa Internet Group has formalised the appointment of Juliet Anammah as the head of Jumia Nigeria, Africa’s leading online shopping destination.

She takes over from former Co-Chief Executive Officers, Jeremy Doutte and Nicolas Martin, who are taking the reins of Jumia Global across the continent.

Jeremy Hodara, co-CEO Africa Internet Group, the French-based company, confirmed the appointment.

She brings to Jumia over 24 years of professional experience with six years at senior executive level.

“Juliet brings strong leadership capacity and a consumer driven mindset honed from her experience in consumer goods and services. As Jumia moves into a new phase of growth, consolidating on the gains so far, while driving for more relevance to our customers, Juliet’s ability to focus sharply on the strategic levers of success is invaluable,” Hodara said.

Also Read:Nigeria woes sum up challenging 2015 for MTN

Anammah said her objective was to focus on building the Jumia brand, making it the one-stop shopping destination in Nigeria by offering convenience and the widest assortment of quality products at affordable prices.

“We are building a platform for local and global brands to enter the market at the speed of light by going directly from the factory to the consumers. This is a game changer for Nigeria and a major shift in the way companies look at their market entry strategy,” she said.

This appointment is seen marking a new phase of growth for Jumia Nigeria, emphasized by two key themes: the focus on the customer and the partnership of Jumia with its brands and its vendors.

- CAJ News

Tags business

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