Lagos - Some 16 million people in Nigeria
visit popular social networking site, Facebook every month, the company’s Head
of Africa has disclosed.
Further statistics suggest all these users access the
service on mobile while each day, some 7,2 million people visit Facebook, with
7 million on mobile.
Nunu Ntshingila, Head of Africa for Facebook, disclosed
the figures to coincide with Friends Day (February 4), which is Facebook’s 12th
She said during the past five years, the global Facebook
community had more than doubled in size, and its community in Nigeria continued
Ntshingila said they would this year deepen their
partnerships with Nigerian businesses.
Also Read: Facebook supports Nigeria entrepreneurship
“We’re committed to Nigeria, and during this visit we
shared insights with our business and agency partners on how to deliver
personalised marketing, at scale, where people are – on their mobile phone. We
want to make sure Nigeria - its people, its agencies and its businesses -
realise the opportunity that technology and mobile bring,” she said.
She said they knew the mobile platform people used the
most in Nigeria was Facebook and up to 77 percent of Nigerians on Facebook used
their mobile device to discover new products and services.
“Nigerians are sophisticated mobile users and this
sophistication is increasing fast – people are ahead of businesses, and we’re
here,” Ntshingila said
Nicola Mendelsohn, Vice President, EMEA, at Facebook,
said Friends Day in Nigeria was about hearing the stories of the community
using Facebook our platform to grow and connect with others.
“We have made amazing progress over the past year. We’re only 1 percent done in Nigeria and
inspired to do even more in this fast-moving, mobile first country,” said
- CAJ News